iTO for Artists and Fan Engagement
More Than Just a Connection
With iTO, artists can launch an interactive fan app that invites fans into the music. Share multitrack songs for remixing and recording — all under your rules, with full control and rights protection.
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Fans create, collaborate, and connect in one app — no extra gear needed. iTO turns engagement into creation, opening new revenue streams through subscriptions, UGC, and direct sales while strengthening your brand.
When Artists Dream Big, iTO Makes It Real.
The Grammy-winning artist Esperanza Spalding invited in 2018 Gisle to turn the recording and launch of her album EXPOSURE into a groundbreaking interactive experience. As Gisle’s trusted film collaborator, Robert Reinlund led the film and streaming part of the project.
They streamed the entire creative 77 hours musical marathon live on Facebook, with cameras capturing every moment.
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With Gisle’s technology at its core, Esperanza Spalding’s groundbreaking project and launch earned Jazz FM’s prestigious Best Digital Initiative of the Year award.
4.2 million viewers watched it happen live - on Facebook
This is where it all began. Grammy-winning artist Esperanza Spalding set out to compose, write, and record an entire album… in just 77 hours. No rehearsals. No prepared material.
Everything unfolding live… to an audience of 4.2 million people, thanks to Gisle and his team.
The Process in the Recording Studio.
The Launch
The album was launched as a special experience for Esperanza’s fans. She released the first track as an interactive music file — a simple, early version of what iTO offers today — but with only her bass playing alone throughout the song. Fans were invited to vote on which instrument they wanted her to release on Day 2.
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Over the next five days, the first track was unveiled piece by piece. Each day, fans could open their file and discover it had been expanded with the instrument that had received the most votes the day before.
This generated huge excitement and anticipation among her audience — turning the launch into a creative event that fans could truly be part of.
That experience was the spark for iTO — a platform that lets fans not just consume music, but actively join the performance.
iTO Today
Why Artists Choose iTO for Fan Engagement
"When we started developing iTO back in 2020, we carried with us all the lessons from the Esperanza project.
From day one, our goal was clear: break down the wall between artist and fans, and replace it with real, two-way connection.
With iTO, fans don’t just listen — they’re invited to step inside the music they love."
Full Creative Control — Rights Always Respected
Even if iTO lets fans interact with your music in new and playful ways, you always decide what they can do with it. Your rights are protected, and your creative boundaries are built into the experience.
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iTO Today:
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Turn Fans into Participants – Fans remix, record, and collaborate inside your music.
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Create Exclusive Experiences – From live concerts to studio sessions and musical ideas for fans to build on.
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Extend Your Content’s Life – Keep fans engaged long after release day.
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Direct-to-Fan Access – Reward your core audience with early or exclusive content.
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Deepen Connections – Let fans be part of your music, not just watch it.
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Fits Any Artist – From global campaigns to niche projects, iTO adapts to your vision.
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Global Reach – Fans can join and collaborate from anywhere, anytime.
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New Revenue Streams – Sell or bundle interactive experiences as premium offers.
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Showcase Innovation – Lead the way in interactive music experiences.
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Proven Success – From Esperanza Spalding to industry recognition, iTO delivers results.